GET TO THE MORAL HIGH GROUND, AND BE CRUELTY FREE, BITCHES

REEK. perfume ethos on cruelty free, animal products and use of synthetics in scent.

At REEK. we are cruelty free but that’s not that big a deal – in the EU it’s illegal for cosmetics to be tested on animals, so ours aren’t. China insists on animal testing cosmetics so we don’t and won’t sell our perfumes there. That’s a promise.

Damn Rebel Bitches also doesn’t use any animal products. Sarah McCartney, the award-winning indie perfumer who makes our eau de parfum uses natural and synthetic perfumery materials and follows IFRA (International Fragrance Association) guidelines and EU regulations. The EU has banned or restricted anything that harms the skin or the environment, so no worries there.

Shocked at us using synthetics as well as naturals? Turns out that the materials most likely to give you a rash are the naturals, because they contain 300 to 600 different chemicals – they’re naturally occurring ones. So Damn Rebel Bitches is chock full of dangerous ideas, but nobody and nothing has got hurt making it or wearing it.

We include delivery because why would we add that on? It’s not a special offer or an inducement, it’s just the way we think things should be. We deliver via the Royal Mail and Interlink. We particularly like Interlink because they are carbon neutral.

Last of all we pay everyone the living wage. When it comes down to it we’re happy to charge more to ensure no animals are harmed or perfumers underpaid. That’s us all set to make a bitch feel good and you can take that to the bank.