Daina Renton FÉROCE

Daina Renton Interview

Daina Renton, the fierce editor of FÉROCE magazine, shares her bitchy, witchy truths, love of cats and favourite smells and spells… 

Tell us about your publication Féroce…

Féroce Magazine is a Scottish fashion/art publication. Féroce is the publication to submit to if you’ve gone outside your comfort zone as a creative. We prefer to work with independents. Féroce is a platform for artists to spread powerful messages with their work. Férroce wants to set a standard for what this industry should become.

What keeps you motivated while juggling photography and publication?

I understand that motivation is fleeting but self discipline can be cultivated.  Obsession is what drives me to multitask several projects. When I can’t discipline myself and require motivation, I think of my mother. I remember that she managed to raise me against all odds…and I feel motivated to work my ass off. If she managed that, I can manage this.

What does witchcraft means to you?

Witchcraft to me was a source of entertainment and distraction when I was in vulnerable or troubling situations as a child. The meaning of Witchcraft to me has since changed, but I realise after a long break from it that I was a witch from the beginning. There is Witchcraft in everything I do. It’s instinctive.

Tell us about some feminists that inspire you…

There are so many feminists that I find admirable. At the moment, one feminist who truly inspires me is Diane Goldie. She’s based in London. Her clothing, art, and poetry  are just infinite food for thought. When you’re ready to witness the brutal honesty of not only realising the patriarchy, but fighting it, consult her work.

What issues do you see people face in your day to day life that the world can find easy to ignore?

Homelessness. I get really caught up in this issue. It is far too easy for people to walk past and pretend they don’t see a human being who needs help. Mental health symptoms that aren’t romanticised by books and TV shows. Addiction. That’s the easiest of all of them to ignore.

Tell us about a campaign/advert that made you angry.

Because I have a Bachelors in fashion and marketing, I know too much to be angry. I know exactly why each decision was made. Offending viewers to evoke an angry response is a key trend in marketing and advertising right now. These aren’t ‘blunders’ or mistakes.

As a former marketing manager I would encourage anyone who is offended by an advert not to share it, because it was specifically designed to be viral. I always encourage people to watch adverts for Dove, and then watch the old adverts for Lynx. Dove and Lynx are owned by the same parent company. I hope that puts into perspective how sincere companies are with the messages they put out. They will say whatever it takes to get your attention.

What was it like being part of a REEK campaign?

A fucking dream come true is what it was! I’ve been stalking the shit out of REEK for a long time. To finally get to meet the awesome minds behind the brand and above all actually collaborate on something amazing – I wear it as a badge of witchy honour. I loved the atmosphere, and how genuine the team are. It’s a breath of fresh air as a misfit to work with like-minded people who just wanna change the world in their own best way.

What causes are important to you and why?

Recognition, representation, and equal opportunities for black and ethnic minorities. It’s important to me because it should be important to everyone.

Reusable sanitary products. I think Mooncups or Diva Cups should be distributed into low income households and even more so the homeless – even cheaper, and better for the planet than conventional sanitary products. It’s important to me because everyone deserves to bleed with dignity and if the world can be saved we should save it.

What is your favourite REEK sticker?

Witches Unite is my favourite sticker. Witches I mostly meet or hear of tend to be solitary practitioners. We’re all lone wolves in sheep’s clothing sometimes. That’s how I interpret the sticker; a reminder to us and a warning for ‘them’. Sooner or later…one day…the witches will unite.

Tell us your 3 favourite smells?

The smell of cats’ foreheads, garlic breath and Damn Rebel Witches. I think everyone is going to get sick of me talking about this, ha.

Are you more of a witch or a bitch?

I always say that you shouldn’t use witchcraft for any problems or tasks that could be easily solved through mundane means. I’m equal parts bitch and equal parts witch though truthfully. I’m resented like a bitch and feared like a witch. Both of those are just fine by me.

More about FÉROCE magazine here.


Sex Toy Still Life

Sex Toy Still Life
By Anna Wim

Artist and activist Anna Wim tells us the story behind her sex toy still life imagery, the causes that fuel her fire and of course some of her favourite smells…

Tell us the story behind these images and why you decided to use sex toys?

I have always been heavily attracted to sex and erotica, but it’s been a complicated relationship: on one hand, I am hypersexual and open about sex, on the other, my way to the sexual being I am now has been long and difficult. I’ve dealt with a lot of sexual frustration, questioning my own sexuality, and other taboos, which is why, I guess, I enjoy playing with everything sex-related in my work. I love that it makes people uncomfortable; this act of provoking (by something so normal and natural!) is just great.

It might not seem like it, but everything in my photos has a sexual connotation: I use fresh fruits and flowers which traditionally symbolize fertility, lust and/or sex organs. I always imagine I’m creating these opulent, gourmet table settings – only with a few sex toys thrown in!

Who do you hope will see them?

To be honest, I don’t really think of viewers when taking/publishing them. I just kinda put them out and hope someone will see them, but I don’t really think of who that could be.

What’s your favourite sex toy? Do you think that society is scared of the idea of women using sex toys outside of ‘sex’?

I started taking antidepressants a year ago and it’s made me much more sensitive to bodily sensations, and I’ve pretty much stopped using sex toys when masturbating so I’d say my fave toy atm is actually my good ol’ hand, haha. However, I once got the chance to try out Lelo’s Ina vibrator and wow, was that intense!

Sex toys in general are perceived as weird or dirty because they are seen as replacements for the “real deal”. Sex with others is supposed to be the best—or the only right—way of having sex, thanks to the reproductive, monogamous propaganda which  loads stigma on sex toys. And since women’s sexuality is seen as immoral on its own, it is no wonder it is frowned upon when it’s combined with naughty, disgraceful toys! (lol)

Tell us about a beauty campaign that made you feel angry or ugly?

I remember there used to be a deodorant advert when I was a teen which said something like “even though you might not notice it, others can smell you sweating”. I’ve always been self-conscious about the way I smell and that was just the last straw, really. To this day, I am insecure about that and always think others must be disgusted by the way I smell even if I only sweat a little or forget to apply perfume! Such bullshit, right?

Tell us something about yourself that you once perceived as ugly/unattractive that you now love about yourself?

Well, I used to think of myself as unattractive in general and that has (luckily) changed, so I’d say my whole body. But if I had to choose one body part, it’d be my Slavic hips – I am so proud of them now!

What advice would you share with yourself 5 years ago?

Take care of your mental health. Stop downplaying what you feel – it is all legit.

Tell us a campaign or movement that is close to your heart and why?

Um, there are too many to pick one! It’s the Black Lives Matter month in Berlin at the moment, and I really love what the local community is doing: lots of talks, screenings, workshops… Knowledge is power!

What are your three favourite smells?

Jasmine, pine, and lavender.

Are you more of a witch or a bitch?

Both!

See more of Anna’s work here.