Daina Renton FÉROCE

Daina Renton Interview

Daina Renton, the fierce editor of FÉROCE magazine, shares her bitchy, witchy truths, love of cats and favourite smells and spells… 

Tell us about your publication Féroce…

Féroce Magazine is a Scottish fashion/art publication. Féroce is the publication to submit to if you’ve gone outside your comfort zone as a creative. We prefer to work with independents. Féroce is a platform for artists to spread powerful messages with their work. Férroce wants to set a standard for what this industry should become.

What keeps you motivated while juggling photography and publication?

I understand that motivation is fleeting but self discipline can be cultivated.  Obsession is what drives me to multitask several projects. When I can’t discipline myself and require motivation, I think of my mother. I remember that she managed to raise me against all odds…and I feel motivated to work my ass off. If she managed that, I can manage this.

What does witchcraft means to you?

Witchcraft to me was a source of entertainment and distraction when I was in vulnerable or troubling situations as a child. The meaning of Witchcraft to me has since changed, but I realise after a long break from it that I was a witch from the beginning. There is Witchcraft in everything I do. It’s instinctive.

Tell us about some feminists that inspire you…

There are so many feminists that I find admirable. At the moment, one feminist who truly inspires me is Diane Goldie. She’s based in London. Her clothing, art, and poetry  are just infinite food for thought. When you’re ready to witness the brutal honesty of not only realising the patriarchy, but fighting it, consult her work.

What issues do you see people face in your day to day life that the world can find easy to ignore?

Homelessness. I get really caught up in this issue. It is far too easy for people to walk past and pretend they don’t see a human being who needs help. Mental health symptoms that aren’t romanticised by books and TV shows. Addiction. That’s the easiest of all of them to ignore.

Tell us about a campaign/advert that made you angry.

Because I have a Bachelors in fashion and marketing, I know too much to be angry. I know exactly why each decision was made. Offending viewers to evoke an angry response is a key trend in marketing and advertising right now. These aren’t ‘blunders’ or mistakes.

As a former marketing manager I would encourage anyone who is offended by an advert not to share it, because it was specifically designed to be viral. I always encourage people to watch adverts for Dove, and then watch the old adverts for Lynx. Dove and Lynx are owned by the same parent company. I hope that puts into perspective how sincere companies are with the messages they put out. They will say whatever it takes to get your attention.

What was it like being part of a REEK campaign?

A fucking dream come true is what it was! I’ve been stalking the shit out of REEK for a long time. To finally get to meet the awesome minds behind the brand and above all actually collaborate on something amazing – I wear it as a badge of witchy honour. I loved the atmosphere, and how genuine the team are. It’s a breath of fresh air as a misfit to work with like-minded people who just wanna change the world in their own best way.

What causes are important to you and why?

Recognition, representation, and equal opportunities for black and ethnic minorities. It’s important to me because it should be important to everyone.

Reusable sanitary products. I think Mooncups or Diva Cups should be distributed into low income households and even more so the homeless – even cheaper, and better for the planet than conventional sanitary products. It’s important to me because everyone deserves to bleed with dignity and if the world can be saved we should save it.

What is your favourite REEK sticker?

Witches Unite is my favourite sticker. Witches I mostly meet or hear of tend to be solitary practitioners. We’re all lone wolves in sheep’s clothing sometimes. That’s how I interpret the sticker; a reminder to us and a warning for ‘them’. Sooner or later…one day…the witches will unite.

Tell us your 3 favourite smells?

The smell of cats’ foreheads, garlic breath and Damn Rebel Witches. I think everyone is going to get sick of me talking about this, ha.

Are you more of a witch or a bitch?

I always say that you shouldn’t use witchcraft for any problems or tasks that could be easily solved through mundane means. I’m equal parts bitch and equal parts witch though truthfully. I’m resented like a bitch and feared like a witch. Both of those are just fine by me.

More about FÉROCE magazine here.


Sex Toy Still Life

Sex Toy Still Life
By Anna Wim

Artist and activist Anna Wim tells us the story behind her sex toy still life imagery, the causes that fuel her fire and of course some of her favourite smells…

Tell us the story behind these images and why you decided to use sex toys?

I have always been heavily attracted to sex and erotica, but it’s been a complicated relationship: on one hand, I am hypersexual and open about sex, on the other, my way to the sexual being I am now has been long and difficult. I’ve dealt with a lot of sexual frustration, questioning my own sexuality, and other taboos, which is why, I guess, I enjoy playing with everything sex-related in my work. I love that it makes people uncomfortable; this act of provoking (by something so normal and natural!) is just great.

It might not seem like it, but everything in my photos has a sexual connotation: I use fresh fruits and flowers which traditionally symbolize fertility, lust and/or sex organs. I always imagine I’m creating these opulent, gourmet table settings – only with a few sex toys thrown in!

Who do you hope will see them?

To be honest, I don’t really think of viewers when taking/publishing them. I just kinda put them out and hope someone will see them, but I don’t really think of who that could be.

What’s your favourite sex toy? Do you think that society is scared of the idea of women using sex toys outside of ‘sex’?

I started taking antidepressants a year ago and it’s made me much more sensitive to bodily sensations, and I’ve pretty much stopped using sex toys when masturbating so I’d say my fave toy atm is actually my good ol’ hand, haha. However, I once got the chance to try out Lelo’s Ina vibrator and wow, was that intense!

Sex toys in general are perceived as weird or dirty because they are seen as replacements for the “real deal”. Sex with others is supposed to be the best—or the only right—way of having sex, thanks to the reproductive, monogamous propaganda which  loads stigma on sex toys. And since women’s sexuality is seen as immoral on its own, it is no wonder it is frowned upon when it’s combined with naughty, disgraceful toys! (lol)

Tell us about a beauty campaign that made you feel angry or ugly?

I remember there used to be a deodorant advert when I was a teen which said something like “even though you might not notice it, others can smell you sweating”. I’ve always been self-conscious about the way I smell and that was just the last straw, really. To this day, I am insecure about that and always think others must be disgusted by the way I smell even if I only sweat a little or forget to apply perfume! Such bullshit, right?

Tell us something about yourself that you once perceived as ugly/unattractive that you now love about yourself?

Well, I used to think of myself as unattractive in general and that has (luckily) changed, so I’d say my whole body. But if I had to choose one body part, it’d be my Slavic hips – I am so proud of them now!

What advice would you share with yourself 5 years ago?

Take care of your mental health. Stop downplaying what you feel – it is all legit.

Tell us a campaign or movement that is close to your heart and why?

Um, there are too many to pick one! It’s the Black Lives Matter month in Berlin at the moment, and I really love what the local community is doing: lots of talks, screenings, workshops… Knowledge is power!

What are your three favourite smells?

Jasmine, pine, and lavender.

Are you more of a witch or a bitch?

Both!

See more of Anna’s work here.

 


The Tree That Changed My Life

The Tree That Changed My Life
By Jan Ambrose

Inspirational bitch Jan Ambrose went to the south of France and shed her corporate skin and a whole lot of tears . . .

Leaning against a tree in the south of France sobbing my heart out wasn’t quite what I’d expected when I signed up for a retreat after 26 years of working in a bank. I had taken the bank job aged 22 as a result of my father advising me to get a proper job. At the time, I was saving up to go travelling after graduation and I felt lost about what to do next. On my dad’s advice I’d applied for two jobs for when I got back – one with a retailer, the other a bank. The bank offered me a place on their graduate training scheme and I accepted, thinking I’d do it for a while till I worked out what I really wanted.

The training was interesting, I moved around departments, worked on different projects and secured a permanent role, enjoying the financial security and benefits. But if I’m honest, from the start, a small voice kept telling me there was more to life. I wanted to make a difference and help people and I knew that working in a bank wasn’t my true calling. I went with it, though. Time rolled by, I got married, we started our family. My husband also worked in the corporate world and I just settled. For 26 years, I found satisfaction from leading teams, helping people develop, mentoring and coaching but deep down I remained convinced I was meant to do more.

By last year I had been studying life coaching and hypnotherapy for several months alongside my day job and I loved it. Supporting people to make positive changes was incredibly rewarding. So when the opportunity emerged to apply for redundancy I decided to go for it. The fear of leaving a stable well paid job after so many years was overwhelming, but I had to – even if I wasn’t sure how things would work out. I dreaded the idea that if I didn’t take this opportunity I would be with the same organisation until I retired and I knew I would regret that. With a vague idea of what I wanted to do but no clear plan (something I was deeply uncomfortable with) I took the leap into the unknown. The generous redundancy pay out meant I didn’t have to worry about money for a while but as soon as I left, I found myself racked with massive fears. Who was I to think I could change direction and build a successful business helping people? Who on earth was I kidding?

After a few weeks of floundering, I was worried I would be drawn back to the corporate world. It was kind of overwhelming – 26 years in the same job had on one level, ruined my confidence. I needed support to move forwards and find out if I was cut out for this. So I booked a place on a retreat. This meant 5 days in the peace and quiet of rural France working with a small group of wonderful women, enjoying yoga classes and working on ourselves,. It was a fantastic opportunity – a really magical time. As a group we discussed the things that held us back, sharing all aspects of our lives. Everyone there was, like me, trying to change but finding it difficult.

For me, the biggest breakthrough came when we started to talk about what rules we had allowed to form over the years that dictate our lives. I was shocked at what came up for me. The rules that emerged came from somewhere deep down. During one of the exercises I wrote:

–       Good girls keep quiet, don’t make a fuss and hold back

–       Always be on time, be polite, be respectful

–       You don’t deserve and can’t make a good income out of this ‘alternative hypnotherapy stuff’

I’ve done a lot of personal development work and self exploration over the years so seeing what I’d written really shocked me. I was so rattled I switched my focus to the next task without really taking it in – how did I want to live going forward. I found myself writing:

–       I want to live an even bigger and more magnificent life

Next I wrote down a quote from the French writer Emile Zola that I’ve had framed on my wall for years.   ‘If you asked me what I came into this world to do, I will tell you: I came to live out loud.’’

When I looked at the pages in front of me the contrast between how I’d been living and what I really wanted, was stark. I had been living out of alignment for so long. I felt an immense rush of emotion and I started crying. I felt compelled to move and getting up, I stumbled outside. Crossing the gravel path I was drawn towards a beautiful oak tree. I leaned against it, looked up at the leaves and cried and cried and cried for what felt like an eternity.

This was not the graceful weeping you see in films, this was full-on ugly crying, deep shuddering sobs as I let go of emotions I had been holding on to for years.  It was cathartic though and eventually the tidal wave passed and I felt a deep sense of peace. Exhausted I sat down under the tree. It was then I heard a quiet voice inside me saying ‘Welcome home …. you are loved.

Coming together later as a group we called out what we’d learned. Thank heavens we were in the middle of nowhere. I absolutely shouted to the universe what I had learned about myself ‘I am phenomenal, and I am here to live out loud.’ It was life changing.

Coming home, it’s resolved such a lot for me. I know I am here to use my skills and knowledge in coaching and hypnotherapy to help others grow and develop. I don’t know all the details yet of how that’s going to happen, but I’m working hard on it. I read recently, when you have the strength and courage to make a leap of faith and embrace change, an invisible mattress appears and the universe will support you.

Since coming back from France I have told the story of my retreat to many people and it seems to strike a chord. So no more holding back for me.  In particular I owe a very big thank you to that wonderful group of women and a magnificent oak tree for supporting me when I needed it most. With so much love.

You can contact Jan on: Jan.ambrose1@hotmail.com

See more about the retreat here


An unretouched image of Damn Rebel Bitch Nina Mdwaba to accompany her piece ‘My Black is Infinitely Beautiful’ for REEK Perfume's blog platform 'Bitches Unite.'

Eilean nam Ban project

Eilean nam Ban

By Ellen Patterson

We speak to actor and activist Ellen Patterson about her all female project  Eilean Nam Ban. An exhibition sharing stories about the extraordinary lives of ordinary women through art, poetry and more…

Tell us a bit about this project and how it came about?

When I started my masters degree I decided to look back over the work I had done for my undergrad and noticed there were a lot more men’s names in the reading lists than women’s. When I actually compared them, I found that only 30% of the reading I was asked to do in four years of university was attributed to a female voice. Only 1% came from a woman of colour. I wish I could say I was surprised. So, when we were given pretty much free rein on our final pieces this year I immediately wanted to create a platform for women’s stories to be heard. I have felt inspired countless times by a piece of art, be it a song, a painting, a poem (the list goes on) so I was drawn to the idea of bringing women’s stories to life in art. The project ‘Eilean nam Ban’ has since grown arms and legs and I am now presenting an exhibition featuring an original song by a Scottish fiddler, a song by an Irish singer, a painting, a collage (made by my Grandmother who, by the way, is most definitely a Bitch), and several poems…so far! This will be shown for free at the C.A.F.E in Brixton on September 28th.

What does the name mean?

Eilean nam Ban is an island just off the coast of Iona in the west of Scotland). Iona was the site St. Colomba’s destination when he left Ireland in 563 and he set about building an abbey there (Iona still has a very beautiful abbey). According to Colomba though, this great task could not succeed whilst there were either cows or women on the island. He insisted ‘where there is a cow there is a woman and where there is a woman there is mischief.’ Thus, all the women and cows were banished from Iona and sent to a neighbouring island which earned it the name ‘Eilean nam Ban’ or ‘Women’s Island.’ In solidarity with those banished women (and cows), I hope that my exhibition can act as its own small women’s island.

Are there any particular people who have inspired you on your journey?

The biggest inspiration for this comes directly from REEK. I have followed REEK closely, working with you at any opportunity I get and your mission to let no women go forgotten has been a huge inspiration. All the work that Sara has done outside of REEK to shine a light on women’s stories has also really spurred me on.

How can people get involved?

Make your voices heard! I am still looking for stories and for artists to collaborate with. The stories can simply be the tale of a woman who has inspired you, be it your best friend, your mum, or that lady in the café at the bottom of your road whose smile always brightens your day. It can be one sentence or one thousand sentences  – if you want her story to be heard, I want to hear it. If you are an artist and want to get involved, I can send you one of these inspirational stories to use to create a work of art in whatever form you choose.

And anyone who can come to the exhibition, it would be great to have you there!

What issues do you see people face in your day to day?

This answer could be pages long; sadly I think we are very skilled at ignoring things that are staring us in the face. I will just focus on one issue for now, one that I see every day in my line of work as an actress; the constant treatment of women as inferior. I see this when a woman is told to lower her register or she won’t sound important, when she is told at 32 she can only play a mother, when she stands up for herself in an audition and is turned away. Time is not just up on the outrageous practice of accepted sexual harassment but on the perverse attitude towards and the shabby treatment of women every single day. She is a person, just as much as he is.

Tell us about a campaign/advert that made you angry.

Anything on my sister’s Instagram feed. The worst was Kim Kardashian selling those weight loss lollipops. For a brief moment I genuinely wanted one. I am a 27 year old woman who is secure in her body (most of the time) and I was lured in. How is a fourteen year old who is being bullied at school supposed to read that and not be convinced they should be shedding pounds one lolly at a time?

What message would you put on our on our sticky bitches? (gender equality stickers, free on our site

LIVE IN PEACH (go cruelty free)

What are your three favourite smells?

Just smells or scents? Okay, I’ll do both! Smells; summer rain, talcum powder, a burning log fire. Scents; Bitches, Witches, The Dark Heart of Old Havana  by 4160 Tuesdays.

Are you more of a witch or a bitch?

Definitely a Bitch. But can I still be in the coven?

Yes. Yes you can.

You can support the ‘Eilean nam Ban’ project on their fundraiser here. All charitable donations in aid of The Fawcett Society. To get involved contact: eilean.nam.ban@gmail.com